In a groundbreaking move in the world of technology, Kambi Group has joined forces with Hard Rock Digital to introduce its innovative Odds Feed+ solution across the United States. This partnership with Hard Rock Bet, which operates in eight states, will incorporate Kambi’s advanced pre-match and live betting odds into its services.
This collaboration marks a significant milestone as it represents the first major rollout of Kambi’s Odds Feed+. Kambi, a frontrunner in sportsbook services, is looking to solidify its presence in the highly competitive US market with this partnership. The company is also expanding its reach, having recently extended its sportsbook agreement with Rush Street Interactive in the U.S. and ventured into the Latin American market through a new partnership with KTO Group to enhance its offerings in Brazil.
Kambi CEO Werner Becher shared his excitement about the partnership, saying, “This Odds Feed+ partnership with Hard Rock Digital represents another crucial step forward for Kambi. The deal aligns with the strategy we established 18 months ago to capitalize on our position as the world’s top sportsbook provider with unique standalone products that benefit from our turnkey sportsbook.”
The collaboration aims to enhance betting flexibility and user experience. Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, highlighted the advantages of this joint venture. “The addition of Kambi’s odds feed will give us a wider range of betting options and increased flexibility, while still allowing our team to maintain control of our core product. We are thrilled to partner with Kambi and create more distinctive experiences for players on our top-rated platform,” said Primeaux.
For Hard Rock, this partnership not only diversifies its betting offerings but also comes on the heels of the announcement of a €300 million ($329 million) development project in Malta, demonstrating the company’s dedication to growth and innovation in the global gaming and entertainment industries.