In a groundbreaking move towards openness and engagement with regulations, ten of the top sweepstakes operators have united to create the Social and Promotional Gaming Association (SPGA). The announcement of this new trade association, made last Thursday, signifies a concerted effort to clarify the legality and establish the credibility of social sweepstakes games through improved communication with regulators, policymakers, and the public.

According to Seth Schorr, the SPGA has organized itself around two key committees focusing on player protection and adherence to regulations, demonstrating a strong dedication to responsible gaming and compliance with legal standards. This structured approach is aimed at improving the reputation of the industry and ensuring that the games offered are not only entertaining but also safe for players.

While the association boasts a diverse group of founding members including 10 Ten Gaming, Blazesoft, and High 5 Entertainment, the absence of VGW is notable. VGW, the largest operator in the sweepstakes industry known for popular brands like Chumba, Luckyland, and Global Poker, is missing from the list of founding members. This absence sheds light on the different strategies employed within the industry in response to regulatory and public relations challenges.

Operators within the SPGA are advocating for clearer laws that will define and regulate their operations similar to other gaming and betting platforms. Recent actions by states such as Michigan and Delaware, which have issued cease and desist notices to major operators like VGW, emphasize the need for a unified industry voice to effectively engage with legal frameworks.

Despite facing regulatory obstacles, the sweepstakes sector is continuing to expand, with new platforms emerging and some transitioning from regulated sportsbooks to the sweepstakes model. This growth indicates a strong interest and market potential for sweepstakes games, which the SPGA aims to nurture in a responsible manner.

As the SPGA navigates the complex regulatory landscape, its role will be critical in shaping the future of the sweepstakes industry. By aligning with legal standards and promoting a secure gaming environment, the SPGA not only seeks to safeguard player interests but also to strengthen the operational foundation of its members across various jurisdictions.